Read Event House’s Ideal Client

Meet Nikki, the Extraordinary Enthusiast

Nikki lives in mid-sized American city like Hartford, Boston, New Orleans or Nashville. Nikki is college-educated, graduating at the top of her class. Highly competitive and successful, Nikki is an executive at the company she works for. She enjoys working hard and playing harder. She has a French bulldog and spends her free time visiting her city’s newest restaurants and taking in performance arts like ballet and theater. Nikki loves obscure music and fashion. While she loves pop music by Taylor Swift, she also enjoys music that most people have never heard of. You’ll find her wearing obscure designers and eclectic styles. Nikki is altruistic and informed with a huge heart. She loves oysters, champagne, martinis and red wine. Her coffee order is a flat white from the newest coffee shop in her city. Her coffee table books are titles about abstract artists, architecture and fashion. She has a tattoo. 
Nikki and her partner have been together for at least 4 years. They are totally in synch, with similar interests and values. They are altruistic and informed, thoughtful, careful and “extra”. 

They want their wedding to be a spectacle. Their guests have never seen an event like this before. The aesthetic/design is most important to them. They want to marry at a historic venue with a beautiful, outdoor cocktail hour. The reception will incorporate very personal elements with little winks at their life together, such as their pets or the travel they’ve done together. 

DEMOGRAPHICS & PSYCHOGRAPHICS

Location: A mid-sized American city like Hartford, Boston, New Orleans, or Nashville

Demographics:

  • Age: Early 30s

  • Education: College-educated, graduated at the top of her class

  • Occupation: Executive at her company

  • Relationship Status: In a committed relationship for at least 4 years

Psychographics:

  • Personality Traits: Highly competitive, successful, hardworking, informed, thoughtful, careful, altruistic, and with a huge heart

  • Interests: Working hard, enjoying life to the fullest, visiting new restaurants, experiencing performance arts (ballet and theater), discovering and listening to obscure music, following fashion trends, and exploring eclectic styles

  • Hobbies: Attending social events and parties; Spending quality time with her French bulldog; Collecting coffee table books about abstract artists, architecture, and fashion

  • Preferences: Appreciates the finer things in life, enjoys oysters, champagne, martinis, and red wine, loves a flat white from the newest coffee shop in town, has 1 tattoo

Wedding Vision:

  • Desired Wedding Experience: Nikki and her partner want their wedding to be a spectacular and unforgettable event that their guests have never experienced before.

  • Importance of Aesthetics/Design: The aesthetic and design aspects of the wedding are of utmost importance to Nikki. She desires a visually stunning and unique experience for both themselves and their guests.

  • Venue Preference: They prefer a historic venue with beautiful outdoor spaces for a memorable cocktail hour.

  • Personalization: Nikki and her partner want to incorporate personal elements that reflect their life together, such as their pets or the travels they've undertaken as a couple.

  • Attention to Detail: They pay close attention to every detail and appreciate little winks and touches that add an extra layer of meaning to their wedding.

Key Values:

  • Altruism: Nikki and her partner are altruistic individuals who care about the well-being of others.

  • Informed: They stay up-to-date with current trends and possess a wealth of knowledge about various subjects.

  • Thoughtfulness: They value thoughtfulness and take the time to consider the impact of their actions and decisions.

  • "Extra": Nikki and her partner have a flair for the extravagant and seek experiences that go above and beyond the ordinary.

Social Media Usage:
Nikki is informed and image-conscious. Although she’s a busy professional, she spends 1 - 2 hours/ day on social media. She shares less than she consumes. She follows her wedding vendors, local political figures, her favorite brands and all of her friends, new and old.

Marketing Approach: To capture Nikki's attention and cater to her preferences, a marketing approach should focus on the following elements:

  • Visual Appeal: High-quality, visually striking imagery and videos showcasing stunning wedding venues, intricate designs, and unique personalization options will resonate with Nikki.

  • Exclusivity and Uniqueness: Emphasize the one-of-a-kind experience and personalized touches that set your services apart from traditional weddings.

  • Attention to Detail: Highlight your meticulous attention to detail, demonstrating that you understand the importance of creating a truly exceptional event.

  • Collaboration and Customization: Offer the option for collaboration in designing their wedding to ensure it aligns perfectly with Nikki's and her partner's vision.

  • Social Responsibility: Highlight any sustainability initiatives or charitable components associated with your services, as Nikki values altruism.

  • Showcase Eclectic Styles: Feature examples of weddings that incorporate eclectic styles, including unique fashion elements and unusual music choices.

  • Testimonials and Reviews: Display testimonials from previous clients who were thrilled with the extraordinary weddings you helped create.