Ideal Client Workshop

Partner with Lindsy Read to capture the essence of your brand and who you’re currently serving - with a dash of audacity and aspiration.

After 17 years in the wedding industry and 15 years of experience in marketing, Lindsy loves partnering with wedding professionals to dial in their ideal client avatar.

An ideal client avatar is a fictional mock-up of the person you want your business to reach.

It’s vital to know who your ideal client is. Once you figure out who that person is, you can attract - or repel - them with what you share on social media, the messaging on your website, how you show up in person and the emails you write. This workshop is for wedding industry professionals who have been in business for at least 2 years and have had at least 3 - 4 ideal clients that they are enamored with.

The Process

I’ve developed a process to take a deep dive into 4 of your favorite clients, determining their values and characteristics and capturing their essence. You’ll be surprised once you see the similarities between seemingly unrelated couples and their weddings. The first call takes about 2-3 hours.

Deliverables

After our 2-3 hour call, you’ll receive a demographics and ideologies list, short story about your avatar and a mood board to reference.

Professionals I’ve Helped

  • Anna Wright, Destination Wedding Photographer

    “Working with Lindsy was incredibly helpful. I had a handle on who my ideal client was, but I was missing some big similarities and also overlooking some major differences that needed evaluating. Ultimately, with her help, I was able to hone in on who exactly I want to be speaking to and even put together a mood board to help inspire my social media and website. We created my dream client “Emily” and now I can ask myself “Would Emily be into this?” before posting or deciding to take on a new client! An exercise every creative should take part in!”

  • Erin Fox, Destination Wedding Photographer

    "This work was so valuable. Not knowing who your ideal client is will only get you so far for so long. Being able to really dig into your past clients and realize what lights you on fire is really exciting! It was so helpful to have you guide me through that. It’s a gift of yours and I’m excited to see how it helps other creatives!"

  • Baylye Burnette, Creative Director of Burnette Events in South Carolina

    “In just a couple of hours, Lindsy helped me develop my ideal client avatar and provided insights and suggestions that I never would have thought of on my own. Lindsy understands my industry category inside and out and was able to offer tailored guidance that was both practical and creative. Her energy and enthusiasm were contagious, and I left our call feeling inspired and motivated to take my business to the next level. I now have a clear and compelling ideal client profile and story that will help me attract the type of clients that I want to serve.”

  • Fiona Battersby, Destination Wedding Photographer

    “Lindsy did an amazing job taking what felt like very vaguely connected and sporadic characteristics between clients and finding the similarities and cohesiveness! It feels so accurate and on-brand for me and for where I’m trying to go with my business. ”

Lindsy Read

Owner & Creative Director of Read Event House

Are Your Ready — to figure out what types of clients light you up and how to attract them?

JUST $699 500.00 FOR CLIENT CLARITY

I’m so excited to work with you! Fill out the form below and we’ll get rolling!